Five top tips for digital transformation success in 2022.

In a year replete with uncertainty, one thing has become clear – digital transformation is essential if businesses wish to keep pace with the ongoing challenges created by the COVID-19 pandemic in 2022 and beyond.

From general workplace restructuring and a surging demand for enhanced connectivity, to a complete overhaul in logistical processes, organisations of all shapes and sizes have felt the brunt of the coronavirus crisis. And as a result, some business leaders across the globe are still reluctant to implement any kind of strategy in a climate that’s so uncertain.

Although IT infrastructure plays a crucial role in organisational success, many companies fail to recognise that streamlined user interfaces and expert analytical reports merely lay the foundations of a successful digitisation project.  

So, what exactly constitutes digital transformation success? People – it’s all about changing your approach from the inside out, incorporating state-of-the-art tools and systems into your business the right way and enabling your teams to work with them effectively.

It’s important to acknowledge that there is by no means an overnight, ‘silver-bullet solution’ to propel your firm forward, but here are some of our tops tips for digital transformation success to support your initiatives in 2022 and beyond…

Define your transformation goals

Start your journey by conducting as much research as possible about digital transformation – searching for insight into any relevant systems and technologies and, vitally, understanding the true purpose of your project. Whatever the driver – be it to improve customer experience or enhance operational efficiency through automation – it’s crucial to define these from the offset to ensure that clear goals and lines of accountability can be maintained throughout.

Collaborate with key stakeholders to create a cohesive vision

It’s important to establish a plan that has input from all the relevant stakeholders, as this will then mean that any output aligns completely with the business goals and vision.

And by collaborating with key contributors – such as senior management, business unit leaders, technical teams, and/or an outsourced IT team – you can bolster the implementation and execution of your digital transformation strategy with company-specific knowledge and insight. For example, company leaders can identify the staff members who know a certain process inside-out, including how to enhance it.

Having all key partners, suppliers, and technical representatives involved is a key part in the planning stage and mustn’t be overlooked when starting up those digital transformation conversations – otherwise, the project could soon fall flat.

Obtain support from the top

‘Buy in’ and sponsorship from senior management is a ‘must have’ when it comes to driving your transformation strategy forward, because once you have leaders hooked, budgets and resources will soon follow. But it’s not just about money – it’s about commitment too. With engagement from leaders throughout the project, you can ensure that any new tools and techniques are complemented by the successful management of internal teams.

Involve employees from across all areas of the business

Digital transformation affects every department within an organisation, which is why everyone should play a role in the planning and execution of your strategy.

For digital transformation to occur, there must first be a shared understanding of not only the need for change, but how individuals can contribute and add real value to making it happen. From key decision makers and suppliers to technical front-line members of the team, every staff member should be involved to ensure that your entire strategy is being adopted in every corner of the enterprise – thus increasing the likelihood of success.

Manage risks through outsourcing

Whether planning or implementing your strategy, you should evaluate how to best streamline digital transformation. Outsourcing is one of the many ways you can do this – mitigating risks through access to scalability, industry experts, and high-quality resources to improve workflows and reduce costs.

You may or may not have an internal technical team, but if you do, outsourcing alleviates your in-house staff so they can focus on core business activities, while your external partner takes care of your digital transformation. Our recent blog delves deeper into the ins and outs of outsourcing – so you choose a partner that’s right for your business. While digital transformation certainly offers a whole host of benefits, implementing change can be daunting for many – so be sure to give your strategy the attention it deserves. By allowing time to process a new way of working and reach a shared point of understanding, you can ensure both your employees and digital transformation succeed.